evan williams

Stirring Up Tradition:
Owning the Whiskey Sour

Roles:

  • Positioned 1783 as the Premium Whiskey Sour Choice: Leveraged cultural insights and strategic partnerships to elevate the brand's status.

  • Drove Engagement and Awareness: Executed a multi-channel campaign, including influencer partnerships and social media activations, to reach a wide audience of bourbon enthusiasts and cocktail lovers.

  • Reinforced Brand Heritage: Tapped into the brand's rich history and award-winning quality to position 1783 as the ideal spirit for the classic Whiskey Sour.

  • Influenced On-Premise Ordering: Collaborated with bartenders and industry influencers to promote the Whiskey Sour as a signature cocktail featuring 1783.

  • Delivered Measurable Results: Achieved significant engagement growth, increased brand awareness, and drove on-premise orders.

Positioned Evan Williams 1783 Small Batch as “The Unofficial Bourbon of the Whiskey Sour” through a strategic approach that combined cultural insights and strategic partnerships. Collaborated with VinePair and influential mixologists to create engaging editorial, social, and video content that amplified brand awareness and drove on-premise orders. Leveraged targeted social media activations, such as Instagram Highlights and collaborative posts, to connect with bourbon enthusiasts and elevate Evan Williams’ status in the cocktail space.

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Elijah Craig