elijah craig

Father’s Day With
The Father Of Bourbon

With the creative team at Method1, we developed a Father's Day campaign for Elijah Craig Bourbon that elevated the brand's heritage as the "Father of Bourbon" by tapping into the powerful bond between fathers and their children. Our central insight, "I believe in myself because my father made me believe I could be more," inspired an emotionally resonant video celebrating the enduring impact of fatherly figures. By focusing on shared moments of triumph and the symbolic power of the Elijah Craig bottle, we crafted a narrative that resonated with audiences and gained positive recognition, earning a place in The Drum's esteemed roundup of standout Father's Day ads.

Roles:

• Uncovered the Core Insight: Identified the universal truth that a father’s pride empowers their children.

• Shaped the Creative Vision: Defined the emotional goal and ensured brand integration.

• Navigated Regulatory Challenges: Developed a storytelling framework that adhered to guidelines.

• Fostered Brand Legacy: Connected Elijah Craig’s heritage to modern audiences.

• Collaborated for Success: Partnered with teams to execute the campaign vision.