Kraken Rum

Kraken Rum set out to expand its community and attract a more mainstream audience of rum enthusiasts. We developed a food and drink program to showcase the versatility of Kraken rum and offer our followers a place for mixology and culinary edutainment. While transitioning into the space of food and cocktail recipes on social media, we delved deeper into the Kraken mindset, reintroducing the beloved beast as a rebel with a cause. We inspired our growing audience to protect the Kraken's lair, the ocean, while continuing to explore the unknown.